Shampoo 00.01
Shampoo 00.01
Shampoo 00.01
Shampoo 00.01
Shampoo 00.01

Shampoo 00.01

199 reviews 25%

Sulfates & Parabens Free formula.

Shampoo 00.01 is carefully designed to suit all your needs. We have come up with the best combination of ingredients that will ensure you get the hair you've always wanted.


  • Thanks to rosemary essential oil, it strengthens roots and stimulates follicles for stronger, healthier and shinier hair growth. 

  • It is reinforced with blueberry extract, a powerful multivitamin that helps create collagen and therefore accelerates growth. 

  • It adds volume and texture to hair thanks to the vitamin B in Moringa, as well as stimulating hair growth. 

Hero Ingredients: blueberry fruit, rosemary essential oil and moringa extract.

Suitable for: all hair types.

Frequency: daily use.

Fragrance: rosemary and lemon.

Size: 300 ml |10.14 Fl. Oz.

Amount: Apply sufficient amount to generate lather.

97% Natural | Vegan | Cruelty-Free | Genderless

Locally Produced & pH-balanced

300 ml \ 10.14 Fl. Oz.
100ml \ 3.4 Fl.Oz.

Buy now | Pay later (installments plan)

Worldwide shipping

Complementary gift | Purchases over 75€

Free shipping | Starts at 50€

How to use


Apply to wet hair and gently massage the scalp into a lather. It is important to apply enough shampoo to get a lather. It is also very important to work the product into the scalp very well, if you don't, you will only be cleaning the superficial part of the hair. Finally you should rinse the product with lukewarm or cold water. It is not recommended to wash your hair with hot water, as it can promote hair loss due to dehydration of the scalp. Follow with 00.02 conditioner for best results.

Pro Tip

Use lukewarm water to wash your hair. The hair must be very wet, otherwise you will not get the desired lather.

Hero Ingredients

Blueberry fruit

Blueberry fruit is rich in vitamins K, C, manganese, fiber and copper. Vitamin K helps to maintain healthy hair, vitamin C strengthens the hair by building collagen, a manganese deficiency may cause hair loss and copper helps with hair growth. Proanthocyanidins interact with hair follicles to accelerate growth.

Rosemary essential oil

Rosemary essential oil strengthens circulation. As a result, it could prevent hair follicles from being starved of blood supply, dying off, and leading to hair loss.

Moringa extract

Moringa is rich in Vitamin B and it contains Vitamin E which promotes a healthy nourished scalp. Washing your hair with a moringa shampoo can greatly increase hair growth.

Full List

Aqua, cocamidopropyl betaine, glicerin, vaccinium myrtillus fruit extract, caprylyl/capryl glucoside, xanthan gum, polyquaternium-10, oryza sativa bran oil, prunus persica kernel oil, simmondsia chinensis seed oil, rosmarinus officinalis leaf oil, panthenol, rosmarinus officinalis leaf extract, moringa oleifera leaf extract, coco-glucoside, parfum, sodium benzoate, potassium sorbate, citric acid,limonene.


Shipping time

24/48h Spain, 2-3 days Europe & 3-5 days U.S. & Canada.

How long does the product last?

About 2 months if you use it every day.

Is it necessary to use the conditioner if you have healthy hair?

Shampoo 00.01 and Conditioner 00.02 are formulated to be used together. Shampoo provides shine and volume to your hair while Conditioner 00.02 leaves it softer and more nourished but without weighing it down. Natural shampoos that do not contain silicones should always be accompanied by this type of conditioner.

Are Keratin & colored hair Friendly?

Both the shampoo and the conditioner do not contain parabens or sulphates so they are fully compatible with keratin or colored hair treatments.

Can encourage hair growth?

As they do not contain silicones or parabens, they do not block the pores of the scalp with toxic residues, which promotes hair growth. In addition, Moringa is a natural vasodilation with a lot of vitamin A and B that stimulates blood circulation around the scalp and promotes growth.

Suitable for people with scalp dermatitis?

Shampoo 00.01 works very well with sensitive scalps as it is 97% natural, free of any toxins and has a balanced pH close to 5.


Less is more

Often we have too many personal care products, some of them very unnecessary. We want to optimise beauty by offering less products but more versatile & cross-functional, composed with healthy ingredients that enhance your sincere and real beauty.

Clean Beauty

You will never find the following products in our line: Silicones, Parabens, Phthalates, SLS, GMO, Chemical sunscreen. We believe that these ubiquitous ingredients are at the root of almost every skin issue, and this ingredient-elimination benefits all skin types.

Customer Reviews
4.8 Based on 199 Reviews
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Filter Reviews:
Andrea R.
Spain Spain
I recommend this product


Lo he usado 3 veces y de momento lo único que he notado es que el pelo se me ensucia mucho más rápido. El olor y textura tanto del champú como del acondicionador es muy agradable. No tengo claro si lo volveré a comprar.

Viktoriya G.
Spain Spain
I recommend this product

Very good

The service is good , the products are great

Marina R.
Italy Italy


Love the scent!

Marina D.
Spain Spain
I recommend this product

Perfecto para mantener el cabello sano y brillante

Llevo utilizando este champu desde 2020 y no me canso. Muy buenos resultados. Pelo brillante y fortalecido. Ayuda mucho a un crecimiento sano y fuerte. De hecho, noté mucho el cambio en las puntas, ya no se me abren y no necesito cortarme apenas el pelo (1 o 2 veces al año y no por cortar puntas dañadas). Lo combino con otros productos midnight para pelo (mascarilla, spray protectos o acondicionador); aunque el champú solo ya me da muy buenos resultados

Renata L.
Spain Spain

Brighther and stronger hair

Can’t live without it. My hair is really thankful for switching to natural ingredients.

Renata L.
Spain Spain

Brighther and stronger hair

Can’t live without it. My hair is really thankful for switching to natural ingredients.

Laura B.
Spain Spain

No estoy sintiendo beneficios y consume mucha cantidad de producto

Hola! me gusta mucho el concepto e ingredientes del shampoo, es la segunda vez que lo compro, pero la realidad que teniendo muy muy poco cabello (sufro de caida cronica) no noto gran mejoría y si veo que necesito usar mucho producto para que genere una minima espuma, siento que así y todo me queda graso y no del todo limpio, y suelo enjuagar y repetir el lavado pero nada. Lo hago cada dia. No se si debería intercalarlo con otro shampoo o que puedo estar haciendo mal, o simplemente no es para mi tipo de pelo (tipo seco y cuero cabelludo semi graso). Espero puedan ayudarme! gracias!

Paloma R.
Spain Spain
I recommend this product

Totalmente satisfecha.

Llevo usando este champú casi dos años y no lo cambio por otro! Deja el pelo limpio de una forma suave, sin resecar. Quitó a los tres meses de uso, los picores que tenía en el cuero cabelludo y el pelo luce más sano. He usado también el acondicionador y la mascarilla. Me alegro de haber descubierto en su día este champú Gracias!

mid/night 00.00 Shampoo 00.01 Review
Barbara G.
Spain Spain
I recommend this product


The best products for hair

Clara Q.
Portugal Portugal
I recommend this product

Me encanta el shampoo. Nunca tuve el pelo con volumen como ahora. El cabello es sedoso y más denso con tu champú y acondicionador mid/night

isabel k.
Germany Germany
I recommend this product

Gute Pflege

I have the feeling that my hair seems more shiny when I use the shampoo, but it doesn't foam so well and you need much more product than usual to foam the entire head. Sad, because that's expensive in the long run

Jevgenija G.
Spain Spain
I recommend this product


Hola, Estoy usando su producto recientemente,totalmente Enamorada. Me gustaría que su producto se podria comprar en Dubai. Gracias

Beatriz Z.
Spain Spain
I recommend this product

Es perfecto

Este champoo vale para toda la familia, distintos tipos de pelo y todos encantados. Da brillo, no apelmaza y deja el pelo sano, se nota. Me encanta

Leyre C.
Spain Spain
I recommend this product


I suffer from dermatitis and this shampoo has been a pleasant surprise. Texture and smell are incredible. I’ve spent so much time looking for products with natural ingredients and this is it.

Marta M.
Spain Spain
I recommend this product


Es el segundo bote que compro y me encanta lo fresco que me deja el pelo y el olor tan natural que tengo. Lo único que no me gusta tanto es que tengo me echarme bastante producto para que me haga espuma teniendo el pelo largo pero el resto de productos del set duran bastantes meses :)

Ana F.
Spain Spain
I recommend this product


Con el producto estoy contenta, aunque a veces me cuesta enjuagarme bien. El problema es la cantidad, viene muy poca.