Shampoo 00.01 Best Seller
Shampoo 00.01 Best Seller
Shampoo 00.01 Best Seller
Shampoo 00.01 Best Seller
Shampoo 00.01 Best Seller
Shampoo 00.01
Shampoo 00.01 Best Seller
Shampoo 00.01 Best Seller
Shampoo 00.01 Best Seller
Shampoo 00.01 Best Seller
Shampoo 00.01 Best Seller

Shampoo 00.01

354 reviews

Sulfates & Parabens Free formula.

Shampoo 00.01 is carefully designed to suit all your needs. We have come up with the best combination of ingredients that will ensure you get the hair you've always wanted.

 Key Functions:

  • Enhance brightness & volume.
  • Strengthens the root & promotes a healthy nourished scalp.
  • Stimulates hair growth & reduces hair loss. 

Hero Ingredients: blueberry fruit, rosemary essential oil & moringa extract.

Suitable: all hair types.

Frequency: daily use.

Smells like: rosemary & lemon.

Size: 300 ml |10.14 Fl. Oz.

Quantity: enough quantity to generate foam. 


97% Natural | Vegan | Cruelty-Free | Genderless

Locally Produced & pH-balanced

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Complete Your Routine

How to use


Apply on wet hair and gently massage the scalp until foam picks up. It is important to put enough shampoo on to get foam. It is also very important to work the product on the scalp very well if you do not, you are only cleaning the superficial part of the hair. Finally you must rinse with plenty of water. Follow with Conditioner 00.02 for best results.

Pro Tip

Use warm water to wash your hair. If you need even more foam you can do a second wash with less product.

Hero Ingredients

Blueberry fruit

Blueberry fruit is rich in vitamins K, C, manganese, fiber and copper. Vitamin K helps to maintain healthy hair, vitamin C strengthens the hair by building collagen, a manganese deficiency may cause hair loss and copper helps with hair growth. Proanthocyanidins interact with hair follicles to accelerate growth.

Rosemary essential oil

Rosemary essential oil strengthens circulation. As a result, it could prevent hair follicles from being starved of blood supply, dying off, and leading to hair loss.

Moringa extract

Moringa is rich in Vitamin B and it contains Vitamin E which promotes a healthy nourished scalp. Washing your hair with a moringa shampoo can greatly increase hair growth.

Full List

Aqua, cocamidopropyl betaine, glicerin, vaccinium myrtillus fruit extract, caprylyl/capryl glucoside, xanthan gum, polyquaternium-10, oryza sativa bran oil, prunus persica kernel oil, simmondsia chinensis seed oil, rosmarinus officinalis leaf oil, panthenol, rosmarinus officinalis leaf extract, moringa oleifera leaf extract, coco-glucoside, parfum, sodium benzoate, potassium sorbate, citric acid,limonene.


Shipping time

24/48h Spain, 2-3 days Europe & 3-5 days U.S. & Canada.

How long does the product last?

About 2 months if you use it every day.

Is it necessary to use the conditioner if you have healthy hair?

Shampoo 00.01 and Conditioner 00.02 are formulated to be used together. Shampoo provides shine and volume to your hair while Conditioner 00.02 leaves it softer and more nourished but without weighing it down. Natural shampoos that do not contain silicones should always be accompanied by this type of conditioner.

Are Keratin & colored hair Friendly?

Both the shampoo and the conditioner do not contain parabens or sulphates so they are fully compatible with keratin or colored hair treatments.

Can encourage hair growth?

As they do not contain silicones or parabens, they do not block the pores of the scalp with toxic residues, which promotes hair growth. In addition, Moringa is a natural vasodilation with a lot of vitamin A and B that stimulates blood circulation around the scalp and promotes growth.

Suitable for people with scalp dermatitis?

Shampoo 00.01 works very well with sensitive scalps as it is 97% natural, free of any toxins and has a balanced pH close to 5.


Less is more

Often we have too many personal care products, some of them very unnecessary. We want to optimise beauty by offering less products but more versatile & cross-functional, composed with healthy ingredients that enhance your sincere and real beauty.

Clean Beauty

You will never find the following products in our line: Silicones, Parabens, Phthalates, SLS, GMO, Chemical sunscreen. We believe that these ubiquitous ingredients are at the root of almost every skin issue, and this ingredient-elimination benefits all skin types.

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Customer Reviews
4.8 Based on 354 Reviews
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Filter Reviews:
Silvia V.
Spain Spain
I recommend this product
Excelente producto

Increíblemente positiva mi experiencia con este champú. El pelo dura limpio más tiempo, el olor es mentolado y súper fresco, genial. Aporta más volumen al cabello. Ha disminuido mi problema de escamación. Lo recomiendo sin duda alguna.

sara g.
Poland Poland
I recommend this product
Lo recomendaría sin duda!

Los cambios son una pasada! Cuando me llego el paquete me parecio que estaba todo muy cuidado y bonito y al probar los productos me encantaron aun mas! He estado un mes usando el shampoo y acondicionador y mi pelo tiene una textura y brillo espectacular!! No volvere a usar otro shampoo jajaja

Marie O.
Germany Germany
I recommend this product
The product I've been looking for

It is literally the product I have been looking for, for a really long time. I love the smell of both shampoo and conditioner and my hair is detangled already while washing. I was loosing quite some hair before but I now notice that this doesn't happen anymore in the same intensity, which is.. lovely:) I do wish, the packaging was a bit bigger, but this doesnt really affect the very high quality of the product

Teresa B.
Spain Spain
I recommend this product

No era el primer champú “natural” que probada y no tenía grandes expectativas, pero me equivocaba. Me ha encantado. Tanto que aprovechando las rebajas he comprado la reposición del champú, además del acondicionador que no puedo esperar a probar, el gel de ducha y el spray de pelo. Estoy imputada de verdad, el champú me encanta me deja el pelo super limpio y cuidado es como si me lo fuera curando con cada lavado ya que lo tengo un poco estropeado entre las mechas y el efecto del verano. Pero me lo deja precioso y creo que ya no voy a poder vivir sin él. Enhorabuena por haber creado un producto tan bueno, estoy de verdad encantada, feliz de haberos probado!

Kwan P.
Switzerland Switzerland
Recommend these!

Purchase these for the second time. I love the shampoo scent, it's so refreashing and calm. Both shampoo & conditional last approximately two and a half months for a hair length until chest.

Liliana S.
Portugal Portugal
Order review

Olá! Adorei o vosso packaging, desde já! O shampoo foi um presente de natal muito querido por uma grande amiga minha, que ficou muito feliz quando o recebeu. Ainda não tenho feedback do shampoo em si, mas acredito que ela está a gostar imenso e havemos de fazer mais compras na midnight :) Obrigada e um feliz natal! Beijinhos, Liliana

Cristina S.
Switzerland Switzerland
Thank you!

I love the shampoo so far, my hair gets greasy really really fast and i have thin hair so i really need to wash it everyday, this formula is exactly what i was looking for, super gentle! In the beginning i struggled because it wasnt foaming a lot, but then i understood the hair needs to have a lot of water so it can foam properly and cleanse deeply. Now next step will be the conditionner i just wish bottle would be bigger ahah

Diego R.
Belgium Belgium

Llevo usando los productos desde hace dos semanas y jamás he tenido el cabello tan suave! Yo creía que era porque tengo pelo muy grueso, y ningún otro producto me lo ha dejado así de suave e hidratado como los esenciales de midnight, que además huelen increíble! 100% recomendados!

Irene C.
Spain Spain

. He probado todo tipo de productos, desde perfumería hasta profesionales de peluquería y he de decir que nada me deja el cabello como Midnight. He sufrido de cabello seco durante mucho tiempo pero usando el champú y la mascarilla, lo tengo mucho más nutrido, con cuerpo, brillante y muchos más fuerte. Estoy encantada

Dayana A.
Spain Spain
My hair is softer than a cloud!

Didn't know what to expect when I read 'organic' and 'vegan' but this shampoo + conditioner is fantastic! It smells amazing and natural, it makes my hair extremely soft (I've colored my hair for 12 years so it's quite damaged), and the bottles and all of the presentation is so stylish! Right on Nina and team!

Maragda F.
Spain Spain
Champu que encaja en el futuro del medioambiente

Muy contenta con las propiedades de este producto y lo que le aporta a mi pelo. Pero esta marca es mucho mas, sus ingredientes son 100% naturales y su envase reutilizable, la opción de refill que tienen en tienda me hace muy feliz, ya que se reduce la huella de carbono y uso de plásticos en un producto de higiene básico. Felicidades midnight sois una marca que se preocupa por el cliente y por el planeta <3

Spain Spain

Decidí comprar el detox plan por las reviews y porque decidí que era hora de utilizar una opción más natural para mi pelo. Al tercer lavado mi pelo ya estaba muchísimo más suave, brillante y menos encrespado. Hasta mi madre se dio cuenta y va a comprar un set para ella. Estoy encantada, lo recomendaría una y otra vez. Merece la pena a veces invertir en un producto más caro pero a la larga mejor.

Irma A.
Spain Spain
El único champú y acondicionador que me ha funcinado

He probado muchísimas marcas, tipos y hasta métodos de cuidado del cabello, y sin duda vuestros productos han sido los únicos con los que he notado resultados reales en muy poco tiempo. No me parece un gasto, me parece una inversión.

Lucia B.
Spain Spain
Espectácular el champú y el acondicionador

Habia probado ya productos de este tipo pero ninguno me había funcionado. Estos productos son espectaculares, me ha encantado comprobar que funcionan de verdad.... Incluso la gente se ha fijado y me ha comentado que tengo el pelo súper bien! Estoy encantada! además me esta creciendo el pelo mas rápido

Ana E.
Portugal Portugal

Initially I thought everything was a bit too expensive, but later I figured out that with the shampoo, at least, you only need to use a really small amount. It ended up lasting for almost two months! The shampoo/conditioner combo works really well, even though the conditioner ended before. The shower gel has the best smell out of them all (which is totally a personal preference since they all smell amazing) and the body balm makes my skin so smooth! Thank you Nina <3

Valentina V.
Spain Spain

Llevo desde julio utilizando el shampoo. Desde el primer uso lo recomendé y aún lo sigo haciendo a toda persona que se impresiona por lo que me está creciendo el pelo. El brillo y la densidad también se nota muchísimo. Me costó decidirme a comprarlo ya que me parecía un poco caro (en comparación a uno convencional), ahora mismo no lo cambio por NINGUNO. De verdad que es increíble... y ni hablar de la fragancia que desprende... Gracias Nina por esta creación !