Shampoo 00.01
Shampoo 00.01
Shampoo 00.01
Shampoo 00.01
Shampoo 00.01
Shampoo 00.01

Shampoo 00.01

188 reviews

Sulfates & Parabens Free formula.

Shampoo 00.01 is carefully designed to suit all your needs. We have come up with the best combination of ingredients that will ensure you get the hair you've always wanted.


  • Provides shine and volume.
  • Strengthens the root and promotes a healthy and nourished scalp.
  • Stimulates growth and reduces hair loss.

Hero Ingredients: blueberry fruit, rosemary essential oil and moringa extract.

Suitable for: all hair types.

Frequency: daily use.

Fragrance: rosemary and lemon.

Size: 300 ml |10.14 Fl. Oz.

Amount: Apply sufficient amount to generate lather.

97% Natural | Vegan | Cruelty-Free | Genderless

Locally Produced & pH-balanced

300 ml \ 10.14 Fl. Oz.
100ml \ 3.4 Fl.Oz.

Buy now | Pay later (installments plan)

Worldwide shipping

Complementary gift | Purchases over 75€

Complete Your Routine

Travel Set
Repair Set
Scalp Treatment

How to use


Apply to wet hair and gently massage the scalp into a lather. It is important to apply enough shampoo to get a lather. It is also very important to work the product into the scalp very well, if you don't, you will only be cleaning the superficial part of the hair. Finally you should rinse the product with lukewarm or cold water. It is not recommended to wash your hair with hot water, as it can promote hair loss due to dehydration of the scalp. Follow with 00.02 conditioner for best results.

Pro Tip

Use lukewarm water to wash your hair. The hair must be very wet, otherwise you will not get the desired lather.

Hero Ingredients

Blueberry fruit

Blueberry fruit is rich in vitamins K, C, manganese, fiber and copper. Vitamin K helps to maintain healthy hair, vitamin C strengthens the hair by building collagen, a manganese deficiency may cause hair loss and copper helps with hair growth. Proanthocyanidins interact with hair follicles to accelerate growth.

Rosemary essential oil

Rosemary essential oil strengthens circulation. As a result, it could prevent hair follicles from being starved of blood supply, dying off, and leading to hair loss.

Moringa extract

Moringa is rich in Vitamin B and it contains Vitamin E which promotes a healthy nourished scalp. Washing your hair with a moringa shampoo can greatly increase hair growth.

Full List

Aqua, cocamidopropyl betaine, glicerin, vaccinium myrtillus fruit extract, caprylyl/capryl glucoside, xanthan gum, polyquaternium-10, oryza sativa bran oil, prunus persica kernel oil, simmondsia chinensis seed oil, rosmarinus officinalis leaf oil, panthenol, rosmarinus officinalis leaf extract, moringa oleifera leaf extract, coco-glucoside, parfum, sodium benzoate, potassium sorbate, citric acid,limonene.


Shipping time

24/48h Spain, 2-3 days Europe & 3-5 days U.S. & Canada.

How long does the product last?

About 2 months if you use it every day.

Is it necessary to use the conditioner if you have healthy hair?

Shampoo 00.01 and Conditioner 00.02 are formulated to be used together. Shampoo provides shine and volume to your hair while Conditioner 00.02 leaves it softer and more nourished but without weighing it down. Natural shampoos that do not contain silicones should always be accompanied by this type of conditioner.

Are Keratin & colored hair Friendly?

Both the shampoo and the conditioner do not contain parabens or sulphates so they are fully compatible with keratin or colored hair treatments.

Can encourage hair growth?

As they do not contain silicones or parabens, they do not block the pores of the scalp with toxic residues, which promotes hair growth. In addition, Moringa is a natural vasodilation with a lot of vitamin A and B that stimulates blood circulation around the scalp and promotes growth.

Suitable for people with scalp dermatitis?

Shampoo 00.01 works very well with sensitive scalps as it is 97% natural, free of any toxins and has a balanced pH close to 5.


Less is more

Often we have too many personal care products, some of them very unnecessary. We want to optimise beauty by offering less products but more versatile & cross-functional, composed with healthy ingredients that enhance your sincere and real beauty.

Clean Beauty

You will never find the following products in our line: Silicones, Parabens, Phthalates, SLS, GMO, Chemical sunscreen. We believe that these ubiquitous ingredients are at the root of almost every skin issue, and this ingredient-elimination benefits all skin types.

Customer Reviews
4.8 Based on 188 Reviews
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Filter Reviews:
Paloma R.
Spain Spain
I recommend this product

Totalmente satisfecha.

Llevo usando este champú casi dos años y no lo cambio por otro! Deja el pelo limpio de una forma suave, sin resecar. Quitó a los tres meses de uso, los picores que tenía en el cuero cabelludo y el pelo luce más sano. He usado también el acondicionador y la mascarilla. Me alegro de haber descubierto en su día este champú Gracias!

mid/night 00.00 Shampoo 00.01 Review
Barbara G.
Spain Spain
I recommend this product


The best products for hair

Clara Q.
Portugal Portugal
I recommend this product

Me encanta el shampoo. Nunca tuve el pelo con volumen como ahora. El cabello es sedoso y más denso con tu champú y acondicionador mid/night

isabel k.
Germany Germany
I recommend this product

Gute Pflege

I have the feeling that my hair seems more shiny when I use the shampoo, but it doesn't foam so well and you need much more product than usual to foam the entire head. Sad, because that's expensive in the long run

Jevgenija G.
Spain Spain
I recommend this product


Hola, Estoy usando su producto recientemente,totalmente Enamorada. Me gustaría que su producto se podria comprar en Dubai. Gracias

Beatriz Z.
Spain Spain
I recommend this product

Es perfecto

Este champoo vale para toda la familia, distintos tipos de pelo y todos encantados. Da brillo, no apelmaza y deja el pelo sano, se nota. Me encanta

Leyre C.
Spain Spain
I recommend this product


I suffer from dermatitis and this shampoo has been a pleasant surprise. Texture and smell are incredible. I’ve spent so much time looking for products with natural ingredients and this is it.

Marta M.
Spain Spain
I recommend this product


Es el segundo bote que compro y me encanta lo fresco que me deja el pelo y el olor tan natural que tengo. Lo único que no me gusta tanto es que tengo me echarme bastante producto para que me haga espuma teniendo el pelo largo pero el resto de productos del set duran bastantes meses :)

Ana F.
Spain Spain
I recommend this product


Con el producto estoy contenta, aunque a veces me cuesta enjuagarme bien. El problema es la cantidad, viene muy poca.

Beatriz B.
Spain Spain
I recommend this product

Champú muy recomendable

Gran producto para el cabello! Aporta brillo, facilidad para el peinado, cuerpo y volumen Sin duda un gran acierto

Lucia O.
Spain Spain
I recommend this product


Hola! Estaba muy emocionada por probar vuestros productos. La verdad es que no me dejan el pelo como esperaba. Lo noto más seco y de me enreda mucho. Me da mucha pena pero me parece justo enviar un review honesto. Gracias!

Cecilia P.
Spain Spain
I recommend this product

Gran producto

Llevo años utilizándolo , es un champú que huele genial, hace que crezca el pelo, no lo apelmaza y da mucho brillo.

Noelia V.
Spain Spain
I recommend this product


Estoy encantada con el champú. Me deja el pelo muy limpio, suelto, con volumen, sin encrespamiento, me encanta . Me gustaría un formato mayor para no estar pendiente de hacer pedidos ya que a veces voy apurada de tiempo y acudo a otro producto, eso fue lo que me sucedió con el vuestro. Una sugerencia que me gustaría que tuvieran en cuenta . Sería absolutamente fiel a la marca

Sandra S.
Germany Germany
I recommend this product


Thanks for asking. I´d like to share my experience with you. I really love the smell of the product. That´s what I appreciate much, cause I didn´t know how it is like when I purchased. What I don´t like is the lack of foamy consistence while using. A very large amount of shampoo is neccessary to have an acceptable result of nicely washed hair. I have very long and lots of hair. The bottle is almost used up although I wash my hair only every 5 days. With the premium price for the product I`m not sure of a repurchase. Eventhough I love the packaging very much and your choice for a natural haircare and sustainability. Well, I would recommend it but for people with less hair maybe...

Lizette M.
Spain Spain
I recommend this product

Limpio y suave

Increíble lo suave que deja el pelo. Además, es el primer champú que compro con el cual el pelo me dura limpio de verdad más tiempo.

Yolanda B.
Spain Spain
I recommend this product


Tenía muchas ganas de probarlo, me encantan los ingredientes y que sea tan natural, sin embargo me ha decepcionado un poco... Puede que tuviese altas expectativas o que sea un producto que no le va bien a mi pelo. Es cierto que tras lavarlo queda muy brillante una vez seco, sin embargo me ha salido mucha caspa desde que lo uso (nunca tengo caspa), a mi pareja también y si antes de usarlo me duraba el pelo súper limpio mínimo 2 días, ahora en las mismas condiciones sólo me dura 1, al segundo día empiezo a tenerlo muy graso. Es extraño, ha cambiado la dinámica de mi pelo completamente, a peor; una pena porque tenía la esperanza de haber dado con el champú definitivo