We are on mission to make beauty effective, natural and uncomplicated.

Where Creativity Meets Perfectly Formulated Natural Beauty.

Founded in 2019 by Nina Urgell and Marc Ciudad, mid/night 00.00 is the perfect fusion of creativity and exceptional products. Our brand represents the synthesis between the world of imagination and the perfection of the products we offer.

mid/night was created from, and still is, a labor of passion, intention and curiosity. It emerged as an exploration of new understandings of beauty that went beyond purely physical concerns. We acknowledge the myriad forms of beauty and strive to deliver products that are more than just solutions. mid/night products are an experience that focuses as much on the results as its sensations.

Founded by Nina Urgell and Marc Ciudad

Where Creativity Meets Perfectly Formulated Natural Beauty. Founded in 2019 by Nina Urgell and Marc Ciudad, mid/night 00.00 is the perfect fusion of creativity and exceptional products.  Our brand represents the synthesis between the world of imagination and the perfection of the products we offer. mid/night was created from, and still is, a labor of passion, intention and curiosity. It emerged as an exploration of new understandings of beauty that went beyond purely physical concerns. We acknowledge the myriad forms of beauty and strive to deliver products that are more than just solutions. mid/night products are an experience that focuses as much on the results as its sensations.

Our Concept of Beauty

Efficiency 01

Our products are carefully formulated with the use of natural biotechnological active ingredients to deliver visible and long-lasting results. We strive to optimize our beauty routines so you can achieve more with fewer products, saving time and effort.

Quality and Innovation 02

We take pride in offering beauty products of the highest quality. From ingredient selection to manufacturing processes, we adhere to rigorous standards to ensure that each product meets our criteria for excellence. Our goal is to provide you with reliable and effective products that you can enjoy and trust in your personal care routine.

Sustainability 03

We use natural and environmentally friendly ingredients, and we are committed to minimizing the use of plastics and opting for recyclable packaging. We continuously seek innovative ways to improve our ecological footprint and promote sustainable practices throughout our supply chain.

Creativity 04

We are passionate about creativity and draw inspiration from it to design unique products that not only deliver exceptional results but also awaken the senses and encourage individual expression. But we also understand that beauty is not just about tangible results; it is also about a unique and exciting experience.

Clean Beauty

Natural Products
Plant Based
Cruelty Free
FSC Certified
Plastic Neutral

Our products are carefully formulated with the use of natural biotechnological active ingredients to deliver visible and long-lasting results. All products are vegan, plant-based and contain over 90% natural ingredients. All products are free of toxins and everything you don't want for your skin. No silicones, no parabens, no phthalates, no SLS, no GMOs and no chemical sunscreens. Our packaging is FSC Certified. Our containers are made of glass or sugar cane and we always use local ingredients and producers to reduce our ecological footprint. In addition to working with natural ingredients we produce them with biotechnological processes that allow us to obtain active ingredients with the same properties but using much less natural resources.

Diversity & Inclusivity

Inspired by diversity and
inclusivity.

Our products are designed for every skin type, tone and gender. Our mission is to create high quality, easy to use cosmetics that suit the modern lifestyle. We are honest with our ingredients, our products are designed to be gentle, effective and efficient for even the most sensitive skin.

Locally Produced

All our products are designed, tested and manufactured in Barcelona.

Quality is a priority for us so we consider it essential to be close to our manufacturers so that we can closely monitor all manufacturing processes. As well as producing locally we try to work with local and local ingredients, it helps us to be a more sustainable and integrated company.

Science & Innovation

Unlocking the true power of nature by using biotechnological active ingredients

Science & Innovation

Unlocking the true power of nature by using biotechnological active ingredients

We formulate our products using natural active ingredients with high added value developed through a unique and innovative biotechnological process that allows us to develop more efficient and sustainable products. Independent of natural resource | 100% Natural Origin | Significant reduction of Carbon Footprint | 99% Water Saving |99% Less Arable Land

In the news

We care about our products do, as well as how they feel.

“Midnight is born to enhance your most real and sincere beauty by creating the perfect personal routine free of everything you don’t want for your skin. Plant based, genderless, and vegan friendly cosmetics cleanly design in Barcelona.”
“Meet the beauty brands in Dover Street Parfums Market Spotlight.”
“Champú y acondicionador de moringa, el dúo favorito de las influencers para tener un pelazo lleno de volumen y sin encrespamiento.”
“La unión hace la fuerza, y la jabonera que presentan ‘mid/night 00.00’ y ‘CURATED BY’ de travertino rojo, fusiona diseño y exclusividad en una pieza única. La textura elevada a la máxima potencia.”
“Esta crema para cuerpo y manos hecha en Barcelona lo está petando localmente entre las influencers y se agota sin parar porque te deja la piel MEGA suave.”