About

Midnight 00:00 born to simplify beauty by creating the perfect personal routine.

  • Vegan & Plant-Based

    All our products contain more than 90% high quality natural ingredients, and none of our products contain animal-derived ingredients.

  • pH-Balanced Formulas

    We use non-irritating & small-molecule ingredients at ideal pH levels that skin can easily absorb, understand, and use.

  • Genderless

    We are committed to using only ingredients that benefit the health of the skin. For Her and for Him. Share it and enjoy it.

  • Locally Produced

    We favor the responsable way to consume. Our products are designed, tested and made with small-local producers in Spain.

  • Cruelty Free

    We go far beyond the legislation that prohibits to test products on animals. Because at Midnight 00.00, we care about people as much as we do about animals.

Our Story

Q&A by our Co-Founder Nina Urgell, on beauty and why less is more.

What prompted you to launch it?

Buying cosmetics seemed chaotic for me. I felt lost among the different options available and the excessive promises. I always ended up buying too many products and on top of that I didn’t really know what they were for. I just wanted a simple brand made of naturals and effective products that would solve my day-to-day routine without having to worry about it. As I travel a lot and have little time, I needed an easy, fast and decisive routine. Midnight 00.00 was born from this idea, few products but more versatile, healthy and incredibly effective.

Why these products?

We wanted to guarantee the minimum necessary to carry out a healthy and effective personal routine. From this point on, we will expand our range of products until we can cover all the basics that we consider essential for your daily life.

What is your favourite product?

Impossible to select only one product. These products do not overlap with each other and are delicately formulated to be used together in your daily routine. I always take them with me everywhere, they are the minimum I need to keep my hair and skin in perfect condition :)

How would you explain your brand to a friend?

The world is continuously changing, everything goes very fast. It's the same with cosmetics, every day new products appear with different promises that are becoming more exaggerated. Our goal is to completely escape from punctual and reactive cosmetics by offering preventive and healthy routines that promote your most real and sincere beauty.