
SEENBY - EL PROYECTO
El mundo de mid/night 00.00 explicado desde diferentes disciplinas artísticas y puntos de vista.


SEENBY - THE PROJECT
Nuestro objetivo es celebrar la expresión artística y resaltar la intersección de la belleza y el arte.
2022:

Name: Paula de Álvaro
Job: Graphic Designer & Art Director
Instagram: @pauladealvaro
Creative Services and Design Office based in Barcelona. From paper scraps to personal projects @pauladealvaro wants to develop her design perspective from reflection, critical, fiction or speculative practices, exploring the boundaries between visual communication, material experimentation and conceptual research.
The project:
Office campaign (Morning routine) for Midnight 00.00. Creative direction exploring the concept of “unisex and gender-neutral perfume” based on the brand’s product “Morning Parfum”.
The campaign is based on a two-piece collection (tie and coffee cup) conventionally associated with the Monday-to-Friday morning routine. Both objects have the words “morning routine” and the reminder to apply parfum.

Name: Pedro Ajo
Job: Graphic Designer
Instagram: @pedro.ajo
A multidisciplinary designer based in Madrid. Working with a rationalist problem-solving approach and eye for detail, Pedro designs and develops solutions that are aesthetically challenging and conceptually solid.

Name: Olivia Juett
Job: Illustrator
Instagram: @oliviajuett
Olivia is a multidisciplinary printmaker and illustrator based in Glasgow, working primarily with narrative and analogue processes. Much of her work draws attention to fleeting atmospheres; she explore how unexpected events are experienced, understood and remembered. In particular, the stories she is drawn to consider time and memory. Beginning with observations, Olivia’s process is one of gathering, refining and experimenting. Drawing is a key element of her practice and she translates these initial drawings into different forms across two- and three-dimensions.
The project:
Softness is seen as the epitome of healthy skin or hair, as opposed to dry or brittle textures. But, the route to this also requires repeated acts of softness - of patience, and gentleness. This is as much a part of the products as any of the active ingredients, so I wanted to capture this physical process.

Name: Gemma Penya
Job: Visual Researcher
Instagram: @gemmapenyaferrer
Visual Researcher and Creative Director working across the fields of art, culture and fashion. Gemma digs for content in archives and collections for brands, documentaries, films, creative treatments and other visual projects.

Name: Martina Orska
Job: Photographer
Instagram: @tinaorska
Barcelona-based Ecuadorian photographer and art director Martina Orska transforms images into narratives. Conceptualization is the backbone of her work, where crafting and designing objects for set design comes naturally. Hands-on and experimental, she develops her unique artistic gaze through still life, fashion commissions, and documentary or personal projects.

Name: Miquel Quiroga
Job: Graphic Designer
Instagram: @miguelquiroga.work
2023:

Name: Emiliano Topa
Job: Painter
Instagram: @3w111440
Graduated in Product Design and with a Master in Fashion Research. His artistic practice explores individual memory through colors, volumes, shapes and icons. Working with paint and textiles he is interested in intrinsic stories and feelings.

Name: Bualie Studio
Job: Graphic Design & Art Direction
Instagram: @bualie_

Name: Bureau Mono
Job: Visual Artist / Illustrator
Instagram: @bureau_mono

Ken Umehara a.k.a El Puto Ken es artista Japones de sur de Tokyo basado en Barcelona ya hace 2 decadas.Su estilo se ha influido a manga, anime, alquitectura, arte comtemporaneo y diseño. Y también cocnocido como el Chef.

Name: Lorena Garcia
Job: Graphic Designer
Instagram: @lorenagarciaort

Name: Tot x Res
Job: Illustration
Instagram: @tot.x.res
2024:

Name: Arale Artes
Job: Multidisciplinary Artist
Instagram: @aralereartesv

Name: Greta Billstein
Job: Creative Director
Instagram: @gretabillstein

Name: Kaisla Laranta
Job: Painter
Instagram: @kaislalaranta
Kaisla Laranta is a Barcelona-based visual artist and art therapist from Helsinki.She finds inspiration capturing transient moments where the ordinary evokes a sense of enchantment and nostalgia. Kaisla's style is contemporary still life, characterized by its childlike and naive quality, where she explores vibrant colors and visually playful compositions. Through her work she delves into themes of joy, community, girlhood and capitalism, blending the mystical with the ordinary, to create dreamlike yet familiar narratives.

Name: Maria Darkroom
Job: Photography
Instagram: @maria.darkroom
María Darkroom es una artista autodidacta cuya formación académica en economía no impidió que su pasión por la fotografía y el artevisual la llevara por un camino creativo. Desde joven, se vio inmersa en un entorno artístico gracias a su abuela, una pintora de óleos conquien compartió largas tardes de verano pintando y experimentando con los colores y las formas. Esta conexión temprana con el arte lemarcó profundamente, inspirando su búsqueda de una forma propia de expresión visual.El trabajo de María se caracteriza por una técnica única que utiliza la luz proyectada a través de una ampliadora, entrelazando filtros decolores sobre papel fotosensible. Esta aproximación artesanal recuerda al proceso de impresión fotográfica analógica, pero sin lanecesidad de negativos, y se centra en la creación manual de formas y colores que transforman la luz en una experiencia palpable. Cadaobra es un juego de sombras y destellos, en el que el color se convierte en un elemento esencial, dotando de vida y vibrancia a lo quepodría ser un mundo oscuro y apagado.

Name: Pau Geis
Job: Photography
Instagram: @paugeis
Pau Geis es diseñador y director de arte formado en Londres y actualmente residiendo en Barcelona. Su práctica profesional habita entre el diseño gráfico para proyectos culturales (libros, galerías, museos) y dirección de arte y set design para proyectos comerciales y editoriales. Siendo la ausencia de ornamentación (formal y de contenido) una característica transversal en su estilo, Geis trata de relacionar la naturalidad o la atemporalidad como un componente de elegancia en lo que hace.
The project:
Dolor, Remei, Molsa, Foc, Somni, Lavanda, Silenci
Midnight products as seen as trinkets of the musical notes

Name: Paula de Álvaro
Job: Graphic Designer
Instagram: @pauladealvaro
Office campaign (Morning routine) for Midnight 00.00. Creative direction exploring the concept of “unisex and gender-neutral perfume” based on the brand’s product “Morning Parfum”. The campaign is based on a two-piece collection (tie and coffee cup) conventionally associated with the Monday-to-Friday morning routine. Both objects have the words “morning routine” and the reminder to apply parfum.Historically the tie has been associated to be worn by men. However, time has changed so we wanted to represent the gender-neutral idea through this object, connecting it to Midnight’s parfum collection.

Name: Martina Orska
Job: Photographer
Instagram: @tinaorska
Inspired by the beautiful imaginary world of Codex Seraphinianus, I wanted to create a new "species" made out of the ingredients of the perfume. This creation is rooted in the belief that in the world of scent, there's a quiet philosophy that lingers within each bottle of perfume. It's a blend of stories and origins coming together into an aroma. Ingredients sourced from distant lands, each carrying its own narrative, mingle and merge to create something entirely novel. The perfume is a reflection of how disparate elements can coalesce to form beauty and meaning.

Name: Tot x Res
Job: Illustration
Instagram: @tot.x.res

Name: Vanesa Juez
Job: Nail Artist
Instagram: @vanesajuez
Vanesa Juez is a nail artist based in Barcelona, Spain, who brings a world of fantasy and sophistication to every piece of art she creates. To reflect her unique artistic identity, Vanesa develops each project from different perspectives that perfectly capture the essence of the world she creates. The resulting signature is true to her distinctive artistic style.
The project:
Desde el cuidado de la belleza más real, transparente, sin ocultarse, doy visibilidad de las diferentes etapas de la vida a través de las manos, simbolizando un reflejo de experiencias y transcurso vital donde mostramos nuestra identidad. La conexión con la naturaleza, el agua y el río, nos ayuda a profundizar ante esta visualización del paso del tiempo. Nuestras manos, espejo real donde encontrarnos y ver el proceso de una vida, poderosa y conmovedora.

Name: Vicent Orts
Job: Product Designer
Instagram: @vicent_orts

Name: Justine Menard
Job: Sculpturer
Instagram: @justinemenard_
Born and raised in Paris, Justine Menard worked as a stylist before exploring glass as a medium. She seeks through glass artistic expression, a sense of beauty, elegance & grace. Mainly around Jewelry and Object, Justine's universe is a search for purity and magic inspired by a soft and feminine universe of organic shapes.
The project:
The concept behind these tools was to explore the delicate and transformative power of touch in beauty rituals. By designing objects that mimic the natural contours and movements of the hands, I sought to create a deeper connection between the tool and the skin. Each piece was crafted to evoke specific sensations—whether a cooling effect, a soothing pressure, or a rhythmic glide—intended to enrich the experience of the beauty ritual itself.
2025:

Name: Emma Llorente
Job: Sculptor
Instagram: @emmallorente
I ventured into the art of ceramics through a self-taught exploration, which I have expanded to other techniques and materials in search of new means to express and communicate myself. My creations are characterized by a balance of aesthetics and functionality, often taking soft and delicate forms. Beyond their appearance and utility, I am driven by the desire to imbue objects with a profound meaning that transcends them.My practice revives the ancestral and the magical through a meaningful dialogue with the material. In this creative process, the boundaries between the invisible and the tangible, between the body and the mind, blur, allowing me to explore and unveil the connections between the ethereal and the earthly that so fascinate me.
The project:
When Midnight 00.00 invited me to join its project "A Routine Seen By", I found a link to my ceramic practice: porosity. I created two pieces designed to absorb the brand’s products, using low-temperature firing to preserve the material’s natural porosity—mirroring the skin. In both ceramics and skin, porosity enables absorption and transformation, revealing an openness to the world and a capacity to adapt.

Name: Esther Merinero
Job: Sculptor
Instagram: @emmallorente
Esther Merinero (Madrid, 1994) is a visual artist working between Madrid and London. She studied at Chelsea College of Arts and completed an MA in Sculpture at the Royal College of Art with a “la Caixa” scholarship.Her work has been shown at institutions like CentroCentro, CCCC, Saatchi Gallery, and Dada Post. She’s had solo exhibitions at Pradiauto and Can Felipa, and participated in fairs like ARCO and ArteSantander.In 2024, she published her first artist book and is preparing solo shows for Ex (Barcelona) and Des Bains (London). She also teaches and takes part in curatorial projects.
The project:
Midnight Crawler explores the intersection of light, darkness, and transparency, with fluidity at its core. Its organic, almost liquid form—made from fragmented recycled resin—suggests movement and constant transformation. Throughout the process, I reflected on daily cycles and the invisible rhythms of the skin: hydration, repair, renewal. Shifts in light and density give the piece a sense of breath and change. It speaks of regeneration and quiet transformation—what happens in stillness and shadow.

Name: Joan Casado
Job: Art Director
Instagram: @joancasado

Name: Júlia Blanco
Job: Graphic Designer
Instagram: @juliablbda

Name: Lluís Domingo
Job: Graphic Designer
Instagram: @lluisdom
Graphic designer trained in Barcelona, exploring new ways of creating and structuring visual projects within contemporary cultural contexts.
The project:
"The repetition is intentional, following a steady pattern that mirrors the cycles of a routine, where the same actions happen each day but can feel slightly different over time.” The project consists of four editorial pieces, arranged alphabetically and in different formats, each exploring the same routine adapted to its specific form while preserving the coherence of repetition. Each piece is designed to function independently or as part of a whole.