OUR STORY
Founded in 2019 by Nina Urgell and Marc Ciudad in Barcelona
Founded in 2019 by Nina Urgell and Marc Ciudad, mid/night 00.00 is the perfect fusion of creativity and exceptional products. Our brand represents the synthesis between the world of imagination and the perfection of the products we offer.
mid/night was created from, and still is, a labor of passion, intention and curiosity. It emerged as an exploration of new understandings of beauty that went beyond purely physical concerns. We acknowledge the myriad forms of beauty and strive to deliver products that are more than just solutions. mid/night products are an experience that focuses as much on the results as its sensations.
We care about what our products do, as well as how they feel.
Efficiency
Our products are carefully formulated with the use of natural biotechnological active ingredients to deliver visible and long-lasting results. We strive to optimize our beauty routines so you can achieve more with fewer products, saving time and effort.
Quality
From ingredient selection to manufacturing processes, we adhere to rigorous standards to ensure that each product meets our criteria for excellence. Our goal is to provide you with reliable and effective products that you can enjoy and trust in your personal care.
Sustainability
We use natural, eco-friendly ingredients and strive to minimize plastics. Continuously innovating, we work to reduce our ecological footprint and promote sustainability across our supply chain.
Creativity
We are passionate about creativity, designing unique products that deliver exceptional results, awaken the senses, and inspire expression. We believe beauty is not just about results but also about a unique, exciting experience.
“A new approach to collaborative, sustainable, and inclusive leadership."
“Spanish SMEs that are changing the world 2024”
"Shampoo 00.01 – the trick to making your hair grow so fast"
"Mid/night 00.00 confirms its expansion: launch in the United States and Canada and collaboration with Oysho."
"Want your hair to grow fast? Nina Urgell knows the trick."
“The vegan cosmetics brand opts for minimalist, simple, and neutral packaging—until it embarks on collaborations."”
