OUR STORY
Founded in 2019 by Nina Urgell and Marc Ciudad in Barcelona
Founded in 2019 by Nina Urgell and Marc Ciudad, mid/night 00.00 is the perfect fusion of creativity and exceptional products. Our brand represents the synthesis between the world of imagination and the perfection of the products we offer.
mid/night was created from, and still is, a labor of passion, intention and curiosity. It emerged as an exploration of new understandings of beauty that went beyond purely physical concerns. We acknowledge the myriad forms of beauty and strive to deliver products that are more than just solutions. mid/night products are an experience that focuses as much on the results as its sensations.
We care about what our products do, as well as how they feel.

“A new approach to collaborative, sustainable, and inclusive leadership."

“Spanish SMEs that are changing the world 2024”

"Shampoo 00.01 – the trick to making your hair grow so fast"

"Mid/night 00.00 confirms its expansion: launch in the United States and Canada and collaboration with Oysho."

"Want your hair to grow fast? Nina Urgell knows the trick."

“The vegan cosmetics brand opts for minimalist, simple, and neutral packaging—until it embarks on collaborations."”